Lead generation is the process of generating consumer interest for a product or service with the goal of turning that interest into a sale. In online marketing this typically involves collecting a visitor's contact information (called a “lead”) via a web form.

Lead generation is the process of attracting prospects to your business and increasing their interest through nurturing, all with the end goal of converting them into a customer. Some ways to generate leads are through job applications, blog posts, coupons, live events, and online content.

Yes, being a lead generation specialist can be a rewarding and fulfilling career for several reasons: In-Demand Skill Set:Lead generation is a critical aspect of sales and marketing, and businesses are always in need of professionals who can effectively generate qualified leads.

There are many different names for lead generation specialists. In-house equivalents are known as business development representatives (BDRs) or sales development representatives (SDRs).